There is something called color psychology that you should keep in mind for logo designing. Let’s discuss about this.
When you look at logos of different brands, have you ever wondered why a particular color is chosen instead of another? There is a theory behind the choice of colors and that is called color psychology. Instead of coming up with a random color for designing logos, a color is chosen that is according to what the brand offers.
Colors play an important role in brand recognition and marketing and the marketers know that. They use the color psychology to convey meanings and trigger emotions.
So how someone choose which color to use in his brand? Difference colors have difference perceptions and we should choose color according to what our brand represents and which emotion we want to trigger?
Let’s look at some colors and what emotions are associated with them:
Red is color of love as roses are red. Often you will see a heart symbol is colored red; and a heart symbol represents love. Apart from that red also represents power and anger. That comes from blood’s color being red. If you want to show a symbol of power then use red color in your branding.
Green represents soothing and relaxation. It also represents nature and safe environment. If you want to provide a feeling of comfort and relaxation then use green color in your logos.
It is a masculine color. If you are designing logos for a brand that focuses on men then you can freely use Blue. Another emotion associated with Blue is of competence. Competence means the ability of doing something efficiently.
Blue is often used in corporate logos. If you are designing logos for a big brand then use Blue.
Pink is a feminine color. If the brand you are designing for is about females then the best color to use would be Pink. Apart from that Pink also represents honesty.
It gives a feeling of happiness and energy. If you want to design something that reflects enthusiasm and energy, Yellow would be the best color to use.
Black is the color of luxury and elegance. If you want to portray a feeling of sophistication then use Black.
The color combination used in logos of every brand has some meaning attached to it. These colors trigger the psychology and emotions of human brain, and they tend to develop some feelings about the brand.
This post was all about color psychology for logo designing. We represented few colors and how these colors impact the behavior of humans. Using these colors when designing logos for different brand would allow you to come up with something that is not only eye-catching but also leaves an impact of human brains.