In this post we will discuss about the importance of having long tail keywords in SEO.
Are you frustrated & bored by using the same old high-competition keywords as per your competitors?
Luckily, I’ve got the perfect two-word answer that can solve your problem in an instant. And the good part is you don’t even have to work that hard for it.
The answer is: Long-tail keywords
Why can long-tail keywords help?
If you want a simple answer, here goes: Long-tail keywords generate much high-conversion traffic to your website & increase your business revenue with less effort than general keywords.
Long-tail keywords are specific, and longer that makes them relevant to the visitor who is at the point of purchase or they are searching via voice search. These are more like counter-intuitive which can be hugely valuable for a brand.
Let us take an example. If you own a company that sells home decoration, the chances that you’ll appear on a high rank for “home décor” is nearly impossible. That’s because the competition is high at the top and you need to work hard to get there.
Here is a quick example of how a long-tail keyword works if you use it well.
The more natural way to get your brand on top is to pick long-tail keywords and settle for that. This means if you specialize in “home-décor for living room” then the keywords you should use are “creative home-décor for living room” or “cheap home-décor for living room” these keywords will get the consumers straight to your product.
When you go for long-tail keywords, it is merely creating a better line of communication between your brand and the end-user. You can reach out to people who are looking for your products and when they discover you, they’ll give you a try.
Here is how you can generate leads with long-tail keywords?
Now you know the importance of long tail keywords in SEO, so the wisest thing to do is to figure out a variety of keywords and include them into your page. Moreover, why go for one page, you can create separate keywords for separate pages.
Try a free online tool to get long-tail keywords suggestions which you can use in your pages. Luckily, Google likes pages that offer long-tail keywords. The thing with long-tail keywords is that they make the site look natural and substantial and your brand will have eyes from the world’s most popular search engine. One thing that you need to focus on is to ensure that although you’ll be using variants of the same keywords, your core long-tail keyword must be one.
That’s why every page must have one unique title, description, and H1 tag that use long-tail keyword with some variation. It is not rocket science at all. It would help if you made the buying process easy for the customer.
So, instead of using highly-competitive keywords, you can use the target phrases that can generate a chunk of traffic from various touch points on your website.
Just bear in mind that the downside of focusing too much on a long-tail keyword is you will only generate traffic on a specific need. To overcome that, you can create landing pages that will generate high-volume traffic to overcome more needs. Moreover, more landing pages will help you to get targeted traffic on your page.
Think of it like this, would you prefer sending a large amount of traffic, for instance, 1000 visitors a day on a page that might generate leads or 200 key phrases that convert more overall leads.
If you are good at math, you might have figured out that driving 1,000 visitors is okay, but the better option is to generate ultra-specific keywords in the form of long-tail keywords that will help the buyer cut-down their buying process.
To wrap it all up
There is a fearsome competition out there. If you want to stand out from the crowd, you must forget the old-school keyword stuffing model and invest your energy in figuring out the perfect long-tail keywords for your business.
Once you know which type of keywords are the perfect fit, it will be easy for you to make landing pages dedicated to the interests of targeted users. For a search engine, this will appear sustainable and for visitors, everything will become natural.