What are On-Page and Off-Page SEO? Lets discuss here.
It takes more than blood & sweat to rank your website on the first page of Google. For a complete outside, SEO is merely posting some spammy comments on blog posts, link building a few hundred websites, and gathering a tribe of people to post relevant stuff around a brand.
That seems like easy. But what goes behind SEO is fascinating. For the novice people, SEO can be divided into two buckets: On-page SEO and Off-page SEO.
If you’ve ever searched SEO on Google or ever read anything about it on Reddit, you might come across people who kept asking to differentiate between both the SEO buckets.
Let’s start with On-page SEO
If you want to let Google know what your brand does, then On-page SEO is where you need to start.
Start with the page title, then go to search-friendly URL, figure out some H1 tags and use long-tail keywords to get a clear standing for On-page SEO.
For people who are new to SEO, understand that page title is the most critical factor that Google notices and categorize your brand. Once you let Google know that your title is right, Google moves towards the SEO URL which must contain your primary keyword.
Next, you need to do a search and find some variations of your primary keyword and use them in H1 tag and H2 tags.
In On-page SEO, you must use long-tail keywords that are natural to your brand. It is vital to notice that these long-tail keywords will create a perception of your brand in the eyes of the consumer. That’s why it is essential that you use keywords that give away a positive impact.
The last and most essential factor that will rank you higher on Google is the internal link building. When you link pages from your website, Google will get a better understanding of how your website is organized and how to showcase and rank the website according to the internal links.
What about Off-page SEO?
Off-page SEO is website attention that your brand gets outside your website.
Seek out high DA websites that can link your links.
The way to do it is to pitch websites for guest posting and ask them a DO-FOLLOW link in return. When you start getting a link from high-value websites, it is a sign that your website is worthy of ranking in Google search results.
Next, the line is social sharing. When you create something, worthy people will be forced to share your link with the world. This is when the world will recognize your website.
The second advantage that you’ll get with social sharing is you’ll be able to create brand awareness that will establish trust among the customers.
Social media might not directly affect the SEO of the website, but it surely builds a bond among the customer and the brand. This, in return, will help the consumer get a better picture of your brand.
The final item in the list is the most important element in the bucket. When customers create a positive image of your brand, they will be forced to leave a review. This review will depend upon the type of customer experience that you provided to your consumer.
They say that a happy customer will tell two or three friends bur an angry customer will tell twelve people about his bad experience with the brand. So, you must listen to the voice of the customer and if there is something that you did wrong with the customer, you must make it right before they leave a review about your brand.
Finish it up
SEO is some that will either rank your website high on the site, or it will destroy the reputation of your brand. Everything will depend upon how much work you do to create a better experience for your consumer.
You might feel that it is okay to leave the customer out there hanging and to hope that they will solve their problem, but as a brand, it is your responsibility to take care of the reputation and the rank that you hold on Google as this will create help you to make the sale and keep your business running.